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Interview – Cornea Sorin, Marketing Director, DESTINE Broker

This pandemic has opened our eyes more, making us understand that, through the online, we can reach people’s homes much faster and more frequently, having access to the same information, training courses, under certain conditions. net low costs and maintaining, in a large proportion, the quality of the training act.

 

XPRIMM: How has the activity of DESTINE Broker changed in 2020?
Sorin CORNEA:
YES, we can say that our activities have changed, both the activities carried out by the Central Administration, the back-office and the production team, as well as the activities carried out by the sales structures.

Somehow, we took into account a darker scenario in the early months of the year, and then decided to invest in technology and logistics for the back office and production team, so that in case of need for “work” activities. from home “, not to feel gaps in the activity process. And what followed showed us that the decision at the time was the right one.

The activities of our collaborators have changed. They became more attentive to physical encounters, began to use even more online applications (already implemented and constantly updated), the results not being affected, on the contrary, the company’s growth continuing at a sustained level.

As our traditional way of meeting at internal seminars, at training courses could no longer be put into practice, we decided to reinterpret them in a virtual format, so as not to block the development and performance potential of our teams.

 

XPRIMM: In this pandemic, how were the priorities rearranged and how did they impact the company’s activity?
S.C .:
We are at a time when we are “being asked” to reinvent ourselves. However, technology has advanced and opens new gates for us, which we use both in our relationship with our employees and in our relationship with our customers, as we remain with each other, in an apparently safer environment now, the virtual one. It is true, we suffer from the lack of physical socialization, but we are not alone, and responsibility to others must prevail.

In another order of ideas, we have created, at the company level, a mutual aid fund (the amount being relevant), which we can make available to employees and their families if, unfortunately, they will face this virus directly. which has been haunting us lately.

 

XPRIMM: How has the value of intermediated premiums evolved in 2020 and which were the business lines that had a great advance?
S.C .:
The growth was double-digit, in 2020, even if, in the last part of the year, it decreased in advance and is quite balanced when we talk about the growth of certain business lobes. We can highlight, however, an increase over the market average in health insurance, CASCO, housing, agricultural insurance and life insurance.

 

XPRIMM: In your opinion, how did the COVID-19 pandemic influence the training activity?
S.C .:
I think that this pandemic has opened our eyes more, making us understand that, through the online, we can reach people’s homes much faster and more frequently, having access to the same information, training courses, in the conditions of a net reduced costs and keeping, in a large proportion, the quality of the training act.

In conclusion, we believe that we have evolved from this perspective, we have found solutions and most importantly, they have been enthusiastically received by employees, giving them the opportunity for further personal and professional development.

 

XPRIMM: What are the goals of DESTINE Broker for next year?
S.C .:
Although 2021 will be a difficult year to predict, we are optimistic that we will remain in an area of growth, diminished compared to what we achieved in 2020, BUT I see no chance of continuing on an upward slope. It will not be easy, not at all, but the great team Destine Broker has shown that it has human resources, first of all, potential, secondly, and will, thirdly. Specifically, we will continue:

  • online professional training processes, taking them to a new level;
  • increasing the impact of optional insurance in total intermediate insurance; processes to streamline support activities, including Artificial Intelligence.

All this, put at the service of our clients (existing and future), leads us to believe that the year 2021 will be, in turn, a positive year.

The interview was also published in the Special Edition of the PRIMM Asigurari & Pensii Magazine, from December 2020.

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